Study: Gen Y Consumers Want Retail Financing Options

Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study. An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59 percent of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options. Read more…